Whether it’s the web or any other media, a good marketer knows that the message a business sends is critical. Internet consultants and web designers alike know that a trip to the homepage of any website should clearly state why that business is the best. Too often a website’s message is diluted, buried, confusing or missing altogether. Whatever the media, especially today’s digital media, your message must be clear so customers know why they should be doing business with you, and not your competition.
Message clarity is essential
One page, one job. At PizazzDesign.com we do more than design pretty websites. We make sure that each web page has a distinct purpose and only one purpose. We help you develop your message (if you don’t have one), then effectively incorporate that message into the tools that make sense for you and your budget. First the message, then the tools to reach your overall goals for the website.
Visibility is crucial
If you have a great website, but users can’t find it, it’s as good as no website at all. If you build it, they’re not likely to come – given the millions of distractions along the way. We enhance your website visibility through proven search engine optimization techniques and social media marketing to increase the overall traffic your website sees.
We know users
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at. If a page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.