Marketing

Search engine optimization (SEO) is an ongoing process designed to improve rankings on popular, commercially driven keywords. Much has been written about SEO best practices and there is no shortage of “quick fixes” a business can make for incremental gains in less competitive markets. Businesses in competitive markets who depend on increasing the quality of traffic to their website know that SEO is not a one-time, do-it-yourself activity. Competitors are aggressively managing their own SEO campaigns to achieve top rankings on the most sought after search engine queries.

Depending on your particular needs, our recommended SEO services might include –

Keyword Analysis

As the initial step of search engine optimization, we will review your website and identify what is needed to make the site search engine friendly. Frequently, sites may have problems with duplicate content, dynamic content , flash content, and other problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the the best terms for your website or market.

Content Creation

We create content that is not only well optimized and grammatically correct, but also is interesting to your readers and potential customers. Keywords will be naturally integrated into the content using proper SEO keyword practices. Our writers create original, 300 to 600-word articles and press releases which are keyword rich and related to your products or services. This content is posted on your website to increase its content as well as syndicated through press release services, blog syndication services, and/or article directories.

On-Page Website Optimization

Our optimization experts take care of the technical parts of on-page website optimization by tweaking the backend of websites to make them search engine friendly. This process includes creating or modifying meta tags, title tags, alt image tags, internal linking structures, and site maps as well as fixing issues with duplicate content, flash content, session IDs, dynamic content and shopping carts.

Off-Page Backlink Development

Incoming links from other websites to your website is one of the best, and often overlooked, ways in attaining high search engine rankings. Link development is critical to your website’s success and is a key success factor in achieving high search engine rankings. Incoming, quality links can be developed through a variety of means, including:

  • One-way links from directories and other related sites
  • Three-way link exchanges with related sites
  • Fee-based directory submissions
  • Article writing and submission to article directories
  • Blog postings and/or creation
  • Press release writing and submissions
  • Social Media Optimization (SMO) and postings

Recommendations on what’s needed for your website optimization campaign will be based on your market, competitive position, and current SEO activities.

Directory Submissions

After the on-page optimization process is complete, your website will be manually “hand submited” to 300 to 500 directories that we know assist in developing link popularity as well as determine what  fee-based directories are appropriate (e.g., Yahoo, Best of The Web, GoGuides, Business.com, etc.). We will check all major search engines to ensure proper indexing of your site and if there are any indexing issues, we will create and submit sitemaps to Google, Bing, and Yahoo.

Reporting

Before any SEO work is done, we provide a baseline ranking report to indicate how your website ranks prior to optimization. Additional ranking reports are provided on a monthly basis with systematic monitoring of your results to ensure there is progress. Also, if traffic software is not already installed, we will install Google Analytics on your website for detailed traffic reporting.